A story of wine that begins back in 1889 with Joaquín Martínez Bujanda, the first generation of this winery saga who at the time was already making wine in Oyón, the family’s native town. His son Marcelino followed in his steps, as did his grandson Jesús who, along with his son of the same name, and currently chairman of the winery, set up Bodegas Valdemar in the 1980s.
At present, Jesús Martínez Bujanda, fourth generation, along with his children Jesús and Ana, fifth generation, continue to forge ahead in their eagerness to surprise and enchant consumers with novelties that offer that something personal, that distinguishing touch. The pioneering gene that drove Jesús Martínez Bujanda to break the mould back in the 1980s by producing emblematic wines such as the first white wine fermented in barrels, and who later went on to launch the first Maturana and White Tempranillo varietal wines, has clearly been inherited by his children, Ana and Jesús. Both of whom are responsible for expanding the winery’s horizon by disembarking in Walla Walla (USA), thus becoming the first non-American winery to set up there.
The Valdemar family passion for wine comes from the same place: their own land and vineyard. Offering consumers wines that reflect the diversity of their vineyards, which stretch over a surface area in excess of 300 hectares in the three subzones of the Rioja Designation of Origin.
We at Valdemar look to the future with maturity and excitement, safe in the knowledge that we will not go out of fashion, because quality persists, excellence is always appreciated and because the classic never ages, rather it remains firm in time in spite of ephemeral fashions and trends. We are mindful of a hundred-year-old history that we must pass on to the next generation.